In humans, multitasking can cause stress and anxiety. But for the Internet, it just contributes to the ever-rising demand for bandwidth. The pace of that rise shows no sign of letting up, according to an update on Tuesday of Cisco Systems’ yearly tracking and forecast of Internet traffic growth. Cisco’s research, covering 2008 to 2013, projects a fivefold increase in Internet traffic over that span. “It’s almost anticyclical to the economy,” said Suraj Shetty, a marketing vice president at Cisco, the network router maker.
The Cisco report looks at other Internet traffic research, like that done at the University of Minnesota. But it goes beyond monitoring recent history to also make longer-term projections, based on its own research of consumer and business trends in Internet use.
A huge engine of traffic growth will be smartphones and other mobile devices. According to Cisco, mobile data traffic will double every year through 2013, jumping 66 times from 2008.
A more subtle driver of growth, though significant, is what Cisco calls “consumer hyperconnectivity.” Increasingly, people are running one or several Internet-connected devices at once. Cisco points to two types of this cyberjuggling. One is “active digital multitasking,” like listening to music while working online, or Web browsing while talking on a digital phone. The other is “passive networking,” like watching television while recording another program on a DVR or running Webcam surveillance systems. By 2013, households on average will have 48 Internet-connected hours in a day, Cisco says.
(Credited: June 9, 2009, 5:30 PM • Online Multitasking Increases Bandwidth Demand By STEVE LOHR)
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ReplyDeleteIn humans, multitasking can cause stress and anxiety. But for the Internet, it just contributes to the ever-rising demand for bandwidth.
ReplyDeleteThe pace of that rise shows no sign of letting up, according to an update on Tuesday of Cisco Systems’ yearly tracking and forecast of Internet traffic growth. Cisco’s research, covering 2008 to 2013, projects a fivefold increase in Internet traffic over that span. “It’s almost anticyclical to the economy,” said Suraj Shetty, a marketing vice president at Cisco, the network router maker.
The Cisco report looks at other Internet traffic research, like that done at the University of Minnesota. But it goes beyond monitoring recent history to also make longer-term projections, based on its own research of consumer and business trends in Internet use.
A huge engine of traffic growth will be smartphones and other mobile devices. According to Cisco, mobile data traffic will double every year through 2013, jumping 66 times from 2008.
A more subtle driver of growth, though significant, is what Cisco calls “consumer hyperconnectivity.” Increasingly, people are running one or several Internet-connected devices at once. Cisco points to two types of this cyberjuggling. One is “active digital multitasking,” like listening to music while working online, or Web browsing while talking on a digital phone. The other is “passive networking,” like watching television while recording another program on a DVR or running Webcam surveillance systems. By 2013, households on average will have 48 Internet-connected hours in a day, Cisco says.
(Credited: June 9, 2009, 5:30 PM • Online Multitasking Increases Bandwidth Demand
By STEVE LOHR)